In its early days, many social media pros were quick to dismiss Klout – the social media influence score – as terribly flawed and irrelevant. Many of those so-called experts sited all of the reasons that Klout meant little or nothing because of its inconsistencies and ever changing calculation for what “influence” entailed. According to Wired magazine, those days may be coming to an end … quickly.
“Last spring Sam Fiorella was recruited for a VP position at a large Toronto marketing agency. With 15 years of experience consulting for major brands like AOL, Ford, and Kraft, Fiorella felt confident in his qualifications. But midway through the interview, he was caught off guard when his interviewer asked him for his Klout score. Fiorella hesitated awkwardly before confessing that he had no idea what a Klout score was.
Partly intrigued, partly scared, Fiorella spent the next six months working feverishly to boost his Klout score, eventually hitting 72. As his score rose, so did the number of job offers and speaking invitations he received. “Fifteen years of accomplishments weren’t as important as that score,” he says.
But even if you have no idea what your Klout score is, there’s a chance that it’s already affecting your life …”
Read the entire story “What Your Klout Score Really Means” by Seth Stevesnon here.